Founded : 1976
Number of titles published : 347
Number of authors published : 225 (excluding joint authorship)
Sales to date : 3 800 000 ex.
Best seller : Michel Foucault, Histoire de la folie à l'âge classique (1976) : 180 000 ex.
 
 
  "Tel was biased, and in any case, Vasarely was fashionable then. For two decades his compositions hung in streets, stations, airports, and living rooms. Together with Folon’s work, they replaced Brayer and Utrillo. And it was so easy. All I had to do was pick up the phone and call Vasarely – I dealt with him directly, which infuriated his agent.”
Massin, Du côté de chez Gaston (1999)
(Massin designed the mock-up for “Tel”)
 
 
 

  When it was created as a semi-paperback imprint, “Tel” focused on reprinting key social science titles. Why “Tel” ? Because the texts were initially presented in the same edition as when first published, despite being two or three times cheaper to buy. In the 1980s, the imprint departed from that principle when it began bringing in works from outside Gallimard and publishing collections, monographs and new or expanded translations.

 
  THE FIRST TITLE
Jean-Paul Sartre. L'Être et le néant (april 5, 1976
 
> All imprint's titles
 
  IN BRIEF
Vasarely illustrated the first 95 titles in the imprint from 1976 to 1985: his last work was for Maurice Leenhardt’s Do Kamo (April 1985).
 
  Less than 20% of “Tel” titles come from the imprints of outside publishers (“Archives des sciences sociales” at Calmann-Lévy, “Arguments” and “Sens commun” at Minuit, “Méditations” at Gonthier, La Découverte, Maspero, Verdier…).
 
 

On one occasion, the white background was replaced by yellow for the anthology of La Revue du Cinéma (1992) to match the original cover of the journal (1947-1948).

 
 

In a memo dated 23rd of September 1975, Georges Lambrichs, director of “Chemin”, suggested to Claude Gallimard: “Why not give your new paperback imprint the feminine spelling: TELLE?”

 
 
 

A SHORT HISTORY
  “Tel” is the outcome of a discussion between Claude and Antoine Gallimard in the early 1970s about how to make the most of the social science backlist and best cater for the fast growing university demand. The imprints created between the wars, and from the 1960s onwards, those led by R. Queneau, P. Nora, J.-B. Pontalis, G. Lambrichs or Fr. Erval made up such a large body of works that another printing was now a priority… Moreover, in 1974, the cost price of books had increased forcing publishers to raise the selling price of reprints. This made reprinting some titles difficult. Hence the idea of an intermediate imprint with initial print runs of 10 000 copies.
  The authors themselves of course enthusiastically supported the initiative. François Jacob wrote to Claude Gallimard in August 1975: “I really hope that the project for an intermediate imprint is still alive as I am keen, and have been so for some years now, for La Logique du vivant (1970) to be published in an edition that students can afford.”
  At first “Tel” did not have its own director. Until 1986, at an average rate of 10 volumes a year, “Tel” built virtually its entire catalogue out of Gallimard’s backlist, hence its profile: German and existential philosophy, historical anthropology… Philosophy (Alain, Sartre, Merleau-Ponty; Kierkegaard, Husserl, Heidegger, Wittgenstein, Jaspers, Koyré, Habermas…) together with linguistics and literary criticism (Auerbach, Bakhtine, Benveniste, Goldmann, Poulet, Robert, Sartre, Spitzer, Starobinski) were favoured at the time, ahead of psychoanalysis (Groddeck, Winnicott…), sociology (Baudrillard) and history (Duby, Foucault, Le Roy Ladurie). After 1985, despite the simultaneous creation of “Folio Essais”, “Folio Histoire” and “Arcades” there was a marked increase in the number of titles published despite the drop in the average print run. Titles outside the Gallimard list began to appear. The philosophy section was enhanced by classical texts drawn from the Belles Lettres list, but also by authors from various disciplines (Feuerbach, Lukacz, Maitron, Marcuse…). The history section, including history of science and art and contemporary history, is strengthened. The imprint also publishes a number of original texts, such as Le Traité de la ponctuation française by Jacques Drillon, as well as new editions, the latter becoming a trend once Georges Liébert is at the helm of “Tel” as well as “NRF Biographies”. Since then, new titles have been mainly new texts, collected works or reprints expanded by books from other publishers. Political science and economics are well represented (La Démocratie contre elle-même by Marcel Gauchet, La Pauvreté dans l’abondance by Keynes…) as well as philosophy and history.

 
  CIRE COLLECTIONS IN "TEL" AT GALLIMARD'S
Bibliothèque des idées (founded in 1927) : 52 titles - Les Essais (1931) : 27 - Bibliothèque des sciences humaines (1966) : 25 - Classiques de philosophie (1962) : 18 - Connaissance de l'inconscient (1966) : 16 - Blanche (1911) : 15 - Bibliothèque des histoires (1971) : 14 - Bibliothèque de philosophie (1950) : 11 - Idées (1962) : 10 - L'Espèce humaine (1937) : 5 - Leurs figures (1934) : 5 - Le Chemin (1959) : 4 - NRF Essais (1988) : 4 - Bibliothèque de la Pléiade (1931) : 2 - L'Air du temps (1951) : 1 - La Bibliothèque idéale (1958) : 1 - La Croix du Sud (1952) : 1 - Les Documents bleus (1923) : 1 - La Jeune philosophie (1945) : 1 - La Montagne Sainte-Geneviève (1941) : 1 - Le Point du jour (1949) : 1 - Pour la musique (1957) : 1 - Les Presses d'aujourd'hui (1989) : 1 - La Suite des temps (1941) : 1 - Témoins (1966) : 1
 
  FIRST EDITIONS AND NEW ONES IN "TEL"
Du progrès et de la promotion des savoirs by Francis Bacon - La Naissance d'Œdipe by Jean Bollack - L'Idéologie ou la révolution de l'analyse by Laurent Clauzade - Kierkegaard et la non-philosophie by Jacques Colette - La Revue du cinéma - Le Western - Essais d'esthétique by Benedetto Croce - La Démocratie contre elle-même by Marcel Gauchet - Nietzsche et la métaphysique by Michel Haar - De la France by Henri Heine - La Pauvreté dans l'abondance by John Maynard Keynes - L'Athéisme by Alexandre Kojève - Sept poètes et le langage by Georges Mounin - Mauvaises pensées choisies by Friedrich Nietzsche - Histoire de la notion de vie by André Pichot - La Vieillesse des nations by Alfred Sauvy - Productivité et richesse des nations by Jean Fourastié
 
  MARKETING INFORMATION
Size : 125 x 190 mm.
Number of titles available : 330
Number of new titles published annually  : 4
Number of copies sold per year : 130 000 ex.
Average selling price : 10,20 €
Percentage of backlist titles in annual sales : 92 %
Number of titles reprinted per year : 45
Top 10 best sellers (over 6 000 copies) :
Michel Foucault. Histoire de la folie à l'âge classique
Jean-Paul Sartre. L'Être et le néant
Georg Groddeck. Le Livre du ça
Raymond Aron. Les Étapes de la pensée sociologique
Émile Benveniste. Problèmes de linguistique générale
Maurice Merleau-Ponty. Phénoménologie de la perception
Robert Antelme. L'Espèce humaine
Michel Foucault. Surveiller et punir
François Jacob. La Logique du vivant
E.M. Cioran. Précis de décomposition
 
© www.gallimard.fr 2006. Last modified : July 5th 2006